are changing dramatically! As aquatic program decision-makers discover that swimming
pools can attract a wide variety of participants as well as a larger number of
participants, they are considering various ideas for aquatic programs and activities.
are not trying to eliminate lap swimmers, but to help aquatic program decision-makers
to more closely evaluate how they use their pools. To encourage them to consider
aquatic programs that will help them increase participation, income, and help
more people enjoy swimming pools. By creating money-making programs and activities,
you can "pack your pool!" The
USWFA estimates that less than 5 percent of Americans can swim 500 yards or more
without a stop. Why do we shut out other aquatic programs because a small group
of the total population wants to swim laps? We encourage you to enlarge your target
market. Lap swimmers do not produce big participation numbers or dollars. Children's
learn-to-swim classes, water exercise classes and now aquatic exercise personal
training are usually the biggest producers of revenue for swimming pools.